FINDMYPAST.COM INTRODUCES LOYALTY SCHEME AND REVISES PRICING - Customers of the service offered "Best Price Guarantee" when they renew their subscriptions: key subscription packages even better value for money
Findmypast.com, the UK family history website, today launches a new customer loyalty scheme and is also making a number of changes to its pricing. The loyalty scheme will reward the website's existing customers by providing a "Best Price Guarantee" when they renew their subscriptions to findmypast.com's Discovery and Explorer packages.
The "Best Price Guarantee" scheme is designed to build on findmypast's commitment to customer service and has been developed after research among the website's visitors and customers as well as a number of pricing tests during the summer.
Ian Tester, Head of Sales & Marketing at findmypast.com, explained: "We've made these changes in response to customer feedback and because of our commitment to customer service. Too many businesses offer discounts to new customers but neglect the people who have already chosen their service - we don't think that's a great idea. We are happy to guarantee that the price available to a findmypast customer who renews is the best price we will offer to anybody".
At the same time, the company has changed its pricing options to simplify the choice available and provide better value for money. The pricing changes include lowering the price of key subscription packages, introducing shorter subscription periods and reducing the number of pay-per-view packages available to non-corporate subscribers. This is part of an overall philosophy of making the service easier to use, led by findmypast's product development team.
Paul Yates, Head of Product and Services at findmypast.com, commented: "These changes simplify the pay-per-view options and emphasise the great value for money of our subscription packages. Making changes like these is part of our philosophy of making constant improvements to our service." Yates added, "We always try to listen to what our customers are asking us for: that's the only way to make sure we deliver the best service to them".
The loyalty scheme and pricing changes are effective immediately and available to all customers via the findmypast website at www.findmypast.com
Details of the new loyalty scheme and pricing changes:
"Best Price Guarantee" is available to all findmypast customers renewing a Discovery or Explorer subscription. It is not available to customers who purchase a 1 month Voyager subscription although they are offered a discount to upgrade to the other packages.
Pay-per-view packages reduced from 5 options to 2, as follows -
* 60 units valid for 90 days @ £6.95 (no change)
* 280 units valid for 365 days @ £24.95 (no change)
Subscription packages changed as follows -
* 12 month Explorer package reduced from £125.00 to £89.95
* New 6 month Explorer package introduced at £54.95
* 3 year subscription packages discontinued
* No changes to Discovery and Voyager subscription packages
Findmypast.com (formerly 1837online.com) was the first company to make the complete birth, marriage and death indexes for England & Wales available online in April 2003.
Following the transcription, scanning and indexing of over two million images, the company launched the first website to allow the public easy and fast access to the indexes, which until then had only been available on microfiche film in specialist archives and libraries. The launch was instrumental in creating the widespread and growing interest in genealogy seen in the UK today.
In April 2007 findmypast's holding company Title Research Group received the prestigious Queen's Award for Enterprise: Innovation 2007 in recognition of their achievement in digitising and making available the UK birth, marriage and death indexes.
Findmypast has subsequently digitised many more family history records and now offers access to over 500 million records dating as far back as 1664. This allows family historians and novice genealogists to search for their ancestors among comprehensive collections of military records, census, migration, occupation directories, and current electoral roll data, as well as the original comprehensive birth, marriage and death records.
As well as providing access to historical records, findmypast is also developing a range of online tools to help people discover and share their family history more easily, beginning with the launch of Family Tree Explorer in July 2007.
Over 1.7 million people in the UK have researched their family trees and findmypast.com has over 800,000 active registered users, revealing the mass appeal of genealogy and findmypast.com's position as the leading family history website based in the UK.
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